Pirelli best tyre in 2010

As we thought Pirelli tyres were the most recommended brand of 2010 and we aren’t surprised as they announced last year that they would be the new tyre producer for Formula 1 championships this year.

Encircle Marketing, which specialises in the tyre industry, found that the Italian tyres manufacturer accounted for eight per cent of all recommendations – up by almost half a point on its 2009 performance.

Dominic Sandivasci, managing director of Pirelli UK  said: “We are very pleased with the statistics. It is really gratifying, and a great result for all of the employees at Pirelli who have worked so hard to ensure our tyres and the service we offer is to the highest standard possible.”