The tyre manufacturers Dunlop have been working on producing an Application for the Apple iPhone and also the Blackberry and its now here. The application or the App as it is also known as lets users look for tyres which are suitable for their own car just by searching for their car model. The highlight is that it also allows information on whats good about the tyre such as its features.
Dunlop explained that it gives the customer all the information that is available on the main website, but easier to use and basic viewing which is intended for smaller screens such as mobiles.
Kate Rock from Dunlop said: “Dunlop’s philosophy is to give consumers the drive of their life making sure that their experience behind the wheel becomes more tactile, thrilling and intense, providing vital information which makes all the difference to the journey.”
“By introducing the Dunlop App we are able to do this on a completely new level. By giving our consumers information literally at their finger tips, where ever they may be, enables us to ensure they are fitting the right Dunlop to their vehicle.”
“We hope to see further development of our application to enable us to have a constant communication with users. With more and more people opting for devices such as the iPhone or Blackberry this form of communication is becoming increasingly popular. For Dunlop it gives a new meaning to the term Touch Technology.”
