US based science and technology magazine Popular Science has included Goodyear’s Assurance Fuel Max in its 2009 “100 Most Innovative Products of the Year” list.
“We are pleased to be honoured by the editors of Popular Science for the innovation represented in the Goodyear Assurance Fuel Max tyre,” said Steve McClellan, Goodyear’s North American president, consumer tyres. “Our product development process follows a market-back path – learning what consumers want and then building tyres that deliver innovative benefits.
“Goodyear works hard to make sure the technology is relevant to the consumer’s wants. Honours such as this, and the complementing strong consumer demand for our tyres, confirm that direction.”
“The Best of What’s New Award is the magazine’s top honour, and the 100 winners – chosen from among thousands of entrants – represent the highest level of achievement in their fields,” said Mark Jannot, editor-in-chief of Popular Science. “For 22 years, Popular Science has honoured the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future.”
The Goodyear Assurance Fuel Max tyre features a proprietary fuel-saving tread compound formulated to reduce energy loss as the tyre rolls. The four per cent improvement in highway fuel economy (compared to the standard Goodyear Assurance) delivered by the Fuel Max during testing means, in essence, drivers can save 2,600 miles worth of fuel over the life of a set of four tyres.
The Assurance Fuel Max has been selected as original equipment fitments for the darlings of the fuel efficiency world, including the 2010 Toyota Prius, 2011 Chevrolet Volt, and 2010 Ford Fusion S. It is also available as a replacement tyre in 32 sizes, fitting more than 80 per cent of the US passenger car tyre segment.
Source: http://www.tyrepress.com/News/business_area/Awards/18161.html
The Limited Company with Unlimited Stock.
