Responsibility for Michelin communications in the UK and Ireland now rests in the hands of Phil Baldock.
The 19-year company veteran has been appointed to the role of head of Communications at Michelin Tyre plc following the retirement of Peter Snelling, who has held this position for the past six years.
“After 18 years in sales and marketing it is a privilege to be appointed head of Communications,” commented Baldock. “It is a very interesting time for the business as we are tackling major issues such as the rapid growth of the cold weather tyre market, plus preparing for the introduction of tyre labelling in 2012. These are major issues for the industry, and ones where communication is playing a key role; helping motorists to make more informed decisions when buying tyres. Additionally, Michelin remain by far the largest player in the UK tyre manufacturing industry, with production facilities in Ballymena, Dundee and Stoke. We’ve got strong growth ambitions for next five years, and I’m looking forward to being part of that success.”
