As from October 2010 Bridgestone have made the decision to increase the price of all their tyres by up to 6%.
Mario Ohashi, Bridgestone Europe President has said “The increase in the cost in raw materials has continued and reached a historically high level. We have to recover some of those costs by this price increase and most probably further increases will be necessary in the coming year and Having encouraging signs of demand recovery trend in many tyre segments, we have already been operating all of our European tyre plants at full production and the production expansion of new East European plants is in progress as planned”.
Finally adding “In order to continue fulfilling our commitment to European market, we have to make this sensible decision to increase prices and maintain a sound and solid business foundation”.
