Friday, 21 August 2009

Continental offers cost calculator for all tyre brands

Tyre manufacturer Continental has launched its Conti CostCalculator, which evaluates the total ownership costs of its tyres against those of its rivals.

The calculator compares Continental's long-distance and regional truck tyres against offerings from Bridgestone, Goodyear and Michelin and aims to simplify the tyre-buying process by analysing data such as:

-tyre purchase price
-average fleet fuel consumption
-annual mileage

Barry Guildford, general sales manager for CV tyres at Continental UK, says: "The industry currently looks at price and mileage when it comes to truck tyres. The Conti CostCalculator looks beyond that at the whole-life cost of a tyre and takes into account other variables like the tyre-casing values, time running at maximum payload, tyre fitment price and the fuel price.

"All the data is certified independently by vehicle certification agency Dekra, meaning the results are transparent and straight forward. Along with a monetary saving, the CostCalculator generates a matching CO2 reduction and cost saving in percentage terms for a given comparison.
Guildford adds: "The data is comprehensive, simple and powerful and it's right there in front of you. Up to now it has been difficult to convince operators of the role tyres play in lowering fuel consumption and with the Conti CostCalculator we now have proof."

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